Marketing

What do they do?

A Marketing Professional is responsible for creating, implementing, and managing strategies to promote a company’s products or services. They work to understand customer needs, develop brand awareness, and drive sales through various channels such as digital marketing, advertising, content creation, and public relations. Their goal is to increase market share, build customer loyalty, and generate revenue for the business.

Usual tasks

Market Research: Conduct research to understand market trends, customer behavior, and the competitive landscape.
Campaign Planning: Develop marketing campaigns to promote products or services, including setting goals, budgets, and timelines.
Content Creation: Create engaging content such as blog posts, social media updates, videos, and newsletters to attract and retain customers.
Digital Marketing: Manage online marketing efforts including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing.
Brand Management: Ensure consistent messaging and branding across all marketing channels to build and maintain brand identity.
Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, and prepare reports to assess ROI and guide future strategies.
Customer Relationship Management (CRM): Use CRM tools to manage interactions with current and potential customers, and to track campaign effectiveness.
Event Planning: Organize events, webinars, and promotions to engage with customers and increase brand visibility.
Collaboration: Work closely with sales teams, product developers, and other departments to align marketing strategies with business objectives.
Public Relations: Manage public relations efforts to build and maintain a positive image of the company in the media and among the public.